IDEMA – Are you ready?

SAN JOSE, Calif., June 29, 2010 /PRNewswire via COMTEX/ — IDEMA (The International Disk Drive Equipment and Materials Association) today announced the launch of the “Are You Ready?” campaign, an effort to raise awareness in the computer industry about the advances and advantages of long data sectors. IDEMA is the data-storage industry’s trade association dedicated to driving technology standards that support the advancement of data storage. The campaign focuses on helping the computer industry prepare for the transition of hard disk drive (HDD) processing from the historical sector lengths of 512 to 520 byte increments, to increments of 4,096 bytes per sector using a technology referred to as Advanced Format. IDEMA is joined by major hard disk drive manufacturers in the launch and support of the “Are You Ready?” effort.

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